Jaws and the history

Jaws:  the history and situation:

During the 70s, Hollywood was beginning to suffer from a financial depression.   Instead of creating hundreds of movies at a time, studio’s had shifted focus into trying to create “blockbusters”.  This meant that the studio’s would dump more money into a few select movies, hoping that a few would pay for the other losses.  Before Jaws,  not many movies created a surplus of funds.  Restrictions on language, sexual content and violence had dropped and the target audience was the youth of America following the New Wave movement from France.

  Advertising had grown in media and Jaws set this precedence by releasing the movie during the peak of the summer to maximize on its thriller content.   For the first time, advertising for films became the primary focus and this was the birth of the summer blockbuster.   HBO (home block buster ) was created around this time and demonstrated it popularity by releasing programming like Jaws akin to the advertising firms.  Using a TV marketing campaign which cost $700,000, Jaws appeared in 500 theatres simultaneously and grossed over 100 million dollars leaving it as the highest grossing film at that time.